Executive VP of Marketing
Scott has more than 25 years of experience in creatively marketing, positioning, and leading the strategy and storytelling for some of the country’s most well-known private communities and destinations.
Scott’s service to the real estate industry started with a Masters Degree in Urban Planning from Clemson University’s School of Architecture. Scott’s passion for resort real estate projects ignited to a full burn following his successful master plan and site development of a large golf resort residential community which resulted in the tripling of the county’s tax base. This led Scott to focus his creative place-making energies to include a partnership in one of the country’s most sought after resort and luxury real estate marketing firms, serving 20 years as partner and building brands including Reynolds Plantation, Palmetto Bluff, Cliffs Communities and rebranding Pinehurst Resort & Country Club. Prior to joining IMI, Scott also held the position of President of Corporate Branding for The Cliffs Communities for 6 years, leading the marketing effort resulting in more than $2 billion in real estate sales and 3,000 families buying and becoming members of The Cliffs.
Scott has worked closely with IMI from a unique perspective – both working inside the company and also from the developer’s perspective, growing a profound respect for the seamless and successful integrated process IMI had created leading to consummate market price and absorption increases.
Scott is a Clemson University graduate where he was the captain of the swim team, earned a Masters of Urban Planning Degree, is a licensed real estate executive in South Carolina, and an active member in the Urban Land Institute. Scott and his wife Lynn have two children, Jarrett and Ryan.